Link Bindings

This Sims Snowboards sub-brand required a full line of snowboard bindings tailored to riders from beginner to advanced. I collaborated with the local product design team to define colourways by skill level, then created the graphic elements used for pad printing. I also coordinated with an offshore vendor from early samples through final approvals to keep artwork and production on track, and refreshed both the logo and packaging to strengthen the brand.

I handled the graphics for the binding box and inset tool box, while Matt Hexemer of Apparatus Inc. supplied the dielines and instructional illustrations.