About

Paul is a senior graphic designer based in London, Ontario. He currently serves as Creative Director at Storm Stayed Brewing Co., where he integrates retro-inspired visuals into packaged products, spatial design, and memorable experiences that blend branding, integrated marketing, and a touch of design wizardry.

He approaches design with a focus on building cohesive visual systems that extend from concept through to production and cares about clarity, consistency, and work that performs across both physical and digital environments. His background spans illustration, pre-press production, print design, and digital interfaces, shaping a process where execution is considered as early as the idea stage. This strategic design thinking naturally leads to more considered outcomes. Combined with an interest in retro-inspired visual systems and grid-led design languages, along with hands-on experience in packaging, production workflows, and brand application, the result is work that is intentional, cohesive, and grounded in real-world constraints.

The best part of the work, for him, is turning ideas into tangible systems people can interact with across multiple touchpoints, which is why he gravitates toward brand identity and packaging systems for breweries and consumer brands, as well as projects where design extends into physical spaces, products, and lived experience beyond the screen.