Chloe Coffee Company
- Categories Packaging Design & Colour SystemsProduct Differentiation DesignWebsite Mockup & UI ConceptSell Sheets & Sales Collateral
- Role Visual System DevelopmentSingle-Origin Packaging DesignBrand Cohesion & ConsistencySales & Marketing Support
- Timeline 2023
- Industry Coffee
The team at Chloe Coffee trusted me to create a clear visual system for their single-origin lineup, packaged in 473 mL cans with a pull-tab lid that opens the full top and re-seals with a fitted plastic cap. To distinguish the four products, I designed two colour families—one for Yirgacheffe and one for Papua New Guinea—each with a light tint for ground coffee and a deeper tone for whole bean. This allowed customers to identify origin and format instantly while keeping the series cohesive.
I also produced a clean website mockup and concise sell sheets to support their sales and showcase the brand’s innovative packaging.






