CVR

  • Categories Brand Identity & Logo Design
    Brand Systems Implementation
    Marketing & Sales Assets
    Cross-Platform Brand Design
  • Role Brand Identity Designer
    Logo Design & Refinement
    Guidelines & Asset Systems
    Cross-Team Collaboration
  • Completion Date 2014–2016
    Brand Refresh Phase
  • Project URL Automotive
    Insurance
    Government (DMV)

CVR is a state-side company that automates the connection between customers, dealerships, insurance companies, and DMVs through proprietary software. When CVR needed a brand refresh, I created a new logo, guidelines and graphic assets while a marketing manager and copywriter provided friendlier messaging. Together we developed a modern yet approachable brand.

CVR
CVR
CVR
CVR
CVR
CVR
CVR

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