Craft Paper Catering

  • Categories Brand Identity & Wordmark Design
    Typography & Visual Systems
    Print Collateral & Materials
    Digital Brand Applications
  • Role Brand Identity Development
    Wordmark & Logo Design
    Print & Material Direction
    Digital Asset Design
  • Timeline 2018
  • Industry Catering

Craft Paper Catering’s former branding used a red hand-drawn script over a lightly crumpled lunchbag backdrop, but the combined visuals lacked impact. To align the new identity with the quality of their epicurious creations, I rebuilt the brand by selecting a versatile script font family and crafting a modern-classic wordmark underscored by a full-width keyline, broken only by an elongated hexagon housing ‘CATERING’ in all caps for clarity at smaller sizes.

Business cards were printed on genuine craft paper stock, while digital assets echo the same feel. The result is a cohesive brand that feels warm and grounded.

Craft Paper Catering
Craft Paper Catering
Craft Paper Catering
Craft Paper Catering
Craft Paper Catering
Craft Paper Catering

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